The women's understanding of where the lines and shapes start and end is based solely on instinct, a knowledge given upon them by their mothers and grandmothers. In one to three months sometimes longer, depending on the complexities and details, the rug is finally woven. Then, it takes extra days to be washed by hand over and over and dried under the sun.

Soulful hands give a soulful finish with high-quality weaving; Using a loom, women start the long process of weaving while also incorporating the tribal motifs and patterns. The artisan women craft handwoven rugs in the same way for thousands of years entirely by hand, one knot at a time. A process in which patience, technique, and creativity are put together to deliver a final finished rug with high-quality output.

It all begins in the summertime when sheep are ready to be sheared of their winter wool in the Atlas mountains of Morocco. This is the first step in weaving a handmade Moroccan rug.